Hollywood is about to get a bit more cheesy.

United Talent Agency has signed the Parmigiano Reggiano Consortium, the governing body for “the king of cheeses” Parmigiano Reggiano, to get the supermarket staple placement in films, TV shows and streaming projects around the globe.

The companies say that UTA will “leverage its expertise and global connectivity across entertainment and culture to introduce Parmigiano Reggiano to a wide pool of partners, to further its message of gastronomical excellence and high quality ingredients, production and distribution.”

Hollywood is about to get a bit more cheesy.

United Talent Agency has signed the Parmigiano Reggiano Consortium, the governing body for “the king of cheeses” Parmigiano Reggiano, to get the supermarket staple placement in films,

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