WASHINGTON — Black Friday is coming up fast and many retailers have been unwrapping their sale plans for weeks, but who has the best deals this year?

Personal-finance website WalletHub has released their annual list of the best (and worst) places to shop for Black Friday 2025 based on the average discount consumers can get.

The report reviewed more than 3,100 deals from 13 of the biggest U.S. retailers' Black Friday ads including Amazon, Belk, Best Buy, BJ's, Costco, Dell, Home Depot, JCPenney, Kohl's, Macy's, Newegg, Target and Walmart.

WalletHub's analysis found JCPenney was the best place to shop on Black Friday because it is offering an average discount of 74.08%, just narrowly beating out Belk - which has a 72.42% average discount.

It found the overall average discount for al

See Full Page