FRESNO COUNTY, Calif. (KFSN) -- Fresno County has some of the highest numbers for fatalities, often driven by high speed, distracted driving, or DUIs. But a new safety campaign is rolling out ahead of the holiday season, which can be a dangerous time of year.

Fresno County sees anywhere between 9 to 12 deaths on the roadways during the holiday season alone.

On Wednesday, officials announced they are rolling out their holiday traffic safety campaign for a second year, this time with proof that their investment last year made a difference.

A child's toy sprawled out on the road, alongside the stark message, "Don't speed and drive." This is the latest billboard, which is part of Fresno County's new traffic safety campaign.

"Speeding is the leading cause of collisions in the City of Fresn

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