BeIN Media Group and the National Basketball Association have re-upped. The pay-TV operator has extended its long-running deal for NBA games and the agreement gives it a raft of games to show across the Middle East and North Africa.
Specifically, BeIN gets up to nine regular-season NBA games a week and will have coverage in Arabic, English and French. It also has rights to the Playoffs, Conference Finals, and the NBA Finals.
The games will be televised on BeIN’s in-house sports channels, which are carried on the regular pay-TV service, and they will also be shown on its streaming platform, TOD.
BeIN has held the MENA rights to NBA games since 2008. The NBA has been staging pre-season games in Abu Dhabi in recent years. Basketball is hugely popular in the region and widely counted t

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