Dr Martens has announced plans to raise prices in the US from January to offset a multimillion-pound hit from higher tariffs.
The footwear retailer had previously pledged to keep prices on hold in 2025 despite high tariffs, but said it would need to make increases from the start of 2026 on “selected products” in the US only.
It makes the bulk of its footwear in Vietnam and almost a third in neighbouring Laos , which have been hit with higher tariffs because of US President Donald Trump’s trade war.
Dr Martens said it now expects a “high single digit” million-pound impact from tariffs on full-year profits, of which roughly half can be offset in 2025-26 because of the timing of action being taken.
Ije Nwokorie, chief executive of Dr Martens, told the PA news agency: “Now that the ta

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