For decades, Toys “R” Us has been a staple in the toy industry, offering a wide array of products that have captured the imaginations of children. From the iconic Tickle Me Elmo to Transformers and Cabbage Patch Kids, the stores have provided a nostalgic shopping experience since their arrival in Canada in 1984.

Recent archival research highlights significant moments in the brand's history, showcasing its impact on the Canadian retail landscape. Before Toys “R” Us entered the Canadian market, there was considerable speculation about how it would affect local retailers. A 1983 article in a major Canadian newspaper described Toys “R” Us as a formidable competitor to Canadian-owned Consumers Distributing Co., which had established 10 Toy City stores across the country by that time.

Toys “R” Us stores typically boasted more than double the inventory of their Canadian counterparts, which contributed to their appeal. The archives reveal how the U.S. big-box retailer made its mark in Canada by promising a vast selection of toys at competitive prices.

One notable moment occurred in 1992 when a Toys “R” Us store in Saskatoon was constructed in time for the Christmas season, strategically located near a large Sears department store. This move exemplified the brand's commitment to capturing the holiday shopping market.

As the years progressed, Toys “R” Us continued to evolve, becoming synonymous with childhood memories and holiday traditions. The extensive inventory and unique shopping experience have left a lasting impression on generations of families across Canada.

The journey through the archives not only highlights the brand's growth but also reflects the changing landscape of the toy industry and retail in Canada.

Toys “R” Us remains a significant part of many people's childhoods, and its legacy continues to be felt in the toy market today.