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The big story

Recent friendly overtures aside, India does not always see eye to eye with China. But when it comes to the battle for eyeballs, the country's entertainment industry has taken a leaf out of the Chinese playbook.

Micro-dramas, or 90 seconds to two-minute videos, loaded with hooks and wild plots, surpassed box office collections in China last year, building a near $7 billion industry, and that trend has made its way into India.

This won't be the first time a Chinese content format has gained traction in its neighboring country.

ByteDance's TikTok had seen soaring popularity in India , with million

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