As misleading health labels continue to confuse consumers, the Food Safety and Standards Authority of India (FSSAI) has issued a fresh directive asking states and union territories to immediately pull from shelves all fruit-based drinks, electrolyte beverages, ready-to-serve juices and energy drinks that use the term ‘ORS’ or imply they are oral rehydration salts.

The authority said many products were still being sold with ‘ORS’ labels, despite repeated orders withdrawing this permission. The term is strictly reserved for WHO-recommended ORS, which is a medical solution used to treat dehydration caused by diarrhoea, vomiting or heat.

It contains a precise mix of salts and glucose that helps the body absorb fluids quickly and safely. It is a medicine, not a juice or energy drink.

In its

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