As concerns regarding data privacy and dark patterns are rising, the Zepto CEO has acknowledged that this experiment did not resonate with customers. Based on feedback, it was removed. Speaking to Forbes, he said that various approaches were tried regarding delivery fees and pricing experiments. Many customers did not approve of these and provided feedback. Based on this feedback, changes were made.

The CEO stated that there was no government involvement in this change. He clarified that there was no regulatory angle to this change, nor was there any government interference. The company received a significant amount of negative feedback, leading it to withdraw its own decision. The changes were made soon after.

The CEO reiterated that there was no regulatory angle to this change, nor was

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