When Robert Smithson studied philosophy at Cambridge University, he didn’t imagine he would be questioning assumptions and stripping down arguments to help reshape the auto insurance industry. Yet, those foundations of critical thinking, analyzing challenges, and pushing back have often defined his career spanning finance, sports analytics, and now as founder and CEO of technology-driven insurance innovation Just Insure.
At Just Insure , Smithson is using artificial intelligence and telematics to make car insurance smarter, fairer, and more affordable, particularly for low-income drivers long disadvantaged by traditional pricing models.
Philosophy to Fintech
Smithson’s background in philosophy honed his ability to think abstractly and pragmatically.
“Philosophy teaches you to quest

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