LOS ANGELES — The king of cheeses is ready for the spotlight.

The Parmigiano Reggiano Consortium, the governing body of the Italian cheese, has reportedly signed with United Talent Agency in order to pursue product placement opportunities in film and TV projects. According to a statement to the Hollywood Reporter, the organization is looking to “introduce Parmigiano Reggiano to a wide pool of partners [and] further its message of gastronomical excellence and high quality ingredients, production and distribution.”

The formaggio faithful know that Parmigiano Reggiano is a hard cow’s milk cheese that can trace its origins back to the Middle Ages. Because it has protected designation of origin, only the cheese made in the Italian provinces of Parma, Reggio Emilia, Modena, Bologna and Mantua

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