LOS ANGELES — Back in 2024, Universal conjured a pink and green tornado that swept pop culture.

From themed drinks at Starbucks and dolls of Elphaba and Glinda, to joint appearances by stars Cynthia Erivo and Ariana Grande at the Olympics and throughout a heavily publicized press tour, “Wicked” was everywhere.

As the conclusion of the two-part film franchise heads to theaters at the end of the week, the marketing for “Wicked: For Good” has accelerated.

There are still themed Legos, but now also Gain laundry scent boosters, Swiffers and Pottery Barn bedding. There was a “Wicked” night on rival network ABC’s “Dancing with the Stars” and a “Wicked: One Wonderful Night” musical event broadcast on NBC.

The complete takeover of culture was all part of Universal’s plan to build one of its big

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