With the release of “Wicked: For Good,” the saga of the singing witches comes to a close. It also represents the conclusion of two full years of press for these films, years filled with tearful interviews and high-fashion photo calls. Even if you only had a passing interest in this two-part adaptation of the stage musical with a revisionist take on Ozian history, it was impossible to escape the color-coded promotions that the stars Cynthia Erivo (who plays the green-faced Elphaba) and Ariana Grande (as the pink-clad Glinda) did for the 2024 “Wicked” and the new sequel. The women were everywhere, quite literally globe-trotting, to get the word out. Along the way they demonstrated the benefits and limitations of this kind of exuberant marketing push. Here are some of the highs and lows.

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