Blue Shield of California Plan Introduces Initiative to Support Expecting Parents

Blue Shield of California Promise Health Plan launched a new program Thursday that aims to ease the financial stress of becoming a new parent.

A managed care organization offering Medi-Cal, Blue Shield of California Promise Health Plan has about 580,000 members across Los Angeles and San Diego counties.

The new program, called the Promising Start Program, is available for members in San Diego County for the first year of a baby’s life. In order to be eligible, members have to be pregnant or have given birth in the last 11 months. The program is an extension of the insurer’s Medi-Cal Maternity program, which offers support and education for members during the perinatal period, connection to community resources, care management support and resources for those experiencing a pregnancy los