New Delhi(PTI): Food regulator FSSAI has asked states to remove fruit-based beverages, ready-to-serve drinks and electrolyte drinks being sold deceptively under the product or brand name ORS from retail markets, according to sources.

Last month, the Food Safety and Standards Authority of India (FSSAI) had directed all food business operators to immediately stop using the word 'ORS' (Oral Rehydration Solution) in their labelling and advertisements, calling such practices misleading to consumers.

In a letter dated November 19, FSSAI has written to all food commissioners in states and Union Territories for "immediate removal of misleading and deceptively" named fruit-based beverages, ready to serve drinks, electrolyte drinks and energy drinks being sold in the brand/product name containing

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