Samsung Electronics said on Friday, November 21, it has named its mobile chief TM Roh as a new co-CEO and head of its device experience division, which oversees the company's mobile phone, TV and home appliance businesses.

The appointment returns Samsung to its traditional co-CEO structure, which divides oversight of its chip and consumer divisions, after the company had been operating under a sole-CEO setup following the sudden death of co-CEO Han Jong-Hee in March.

Roh has been serving as acting head of the consumer business since April, following Han's death.

Ryu Young-ho, a senior analyst at NH Investment & Securities, said Samsung had made a "safe and predictable" choice, adding that the appointment appeared aimed at further strengthening competitiveness.

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