With last year’s Black Friday sales drawing 81.7 million Americans to shop in person and 87.3 million to shop online, the personal-finance company WalletHub today released its report on the Best Places to Shop on Black Friday in 202 5 to help consumers maximize their savings.

The 10 best places to shop on Black Friday

Here are the 10 best Black Friday retailers, ranked by average discount:

1. JCPenney (74.08%)

2. Belk (72.42%)

3. Kohl’s (45.39%)

4. Macy’s (44.46%)

5. The Home Depot (35.63%)

6. BJ’s (31.26%)

7. Amazon (29.63%)

8. Target (29.36%)

9. Newegg (28.80%)

10. Best Buy (28.58%)

Key Stats

JCPenney has the highest overall discount rate , at 74.1%, whereas Costco has the lowest at 15.1%.

The overall average discount for Black Friday is 37%. Consumers should

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