The Free Birth Society (FBS) is a multimillion-dollar business that promotes the idea of women giving birth with no medical assistance.

It is led by two ex-doulas turned social media influencers: Emilee Saldaya and Yolande Norris-Clark. Neither have midwifery or medical training, but they claim to have extensive experience from attending the births of other women.

Through its successful podcast, Instagram account, private online community and online schools, FBS has gained a global following. An investigation by the Guardian has linked FBS content to infant deaths and serious maternal harm around the world.

FBS did not respond to requests for comment. After publication of the Guardian’s investigation, Saldaya posted a statement on Instagram criticising “propaganda on mainstream news

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