• Chips Ahoy is reinventing its classic cookies to stay relevant with Gen Z. • In its latest cross-brand collaboration, Chips Ahoy created a "Stranger Things" themed cookie. • The legacy brand aims to innovate more quickly and capture new flavor trends as snack tastes change.

One of America's favorite cookies has gotten a makeover — and it's aimed squarely at Gen Z.

Chips Ahoy has released one of its largest cross-brand collaborations in partnership with Netflix's "Stranger Things," which returns for its final season on November 26.

The inky black soft chew cookies evoke the show's dark aesthetic, with an '80s-themed package that would fit perfectly in Winona Ryder's kitchen.

"Stranger Things," a cultural touchstone since its 2016 debut, has been a particular hit with Gen Z viewers

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