At New York City's Madison Square Garden, people are showing up for more than just the home team. One fan told us, "I love the Knicks, and I love fried chicken."

It turns out Korean fried chicken has a fan base of its own, here at chef Judy Joo's Seoul Bird. "I'm serving to the masses; this is no longer niche," said Joo. "Now that I'm able to serve Korean food in some of the largest arenas in the world, is absolutely a pinch-me moment."

A slam dunk: Fans at Madison Square Garden line up for Seoul Bird's Korean fried chicken. CBS News

In the United States, chain restaurants serving this chicken have multiplied by 22% this year alone.

Bonchon is one of those chains. CEO Suzie Tsai oversees nearly 500 Bonchon locations around the globe, including in the Philippines, Thailand, Myanmar

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