Like many startups, Oura ’s mission has evolved over the years. It began as a sleep-focused wellness startup and has now grown into an $11 billion company carving out a role in health improvement and chronic condition management.

The company, which is based in Finland, began selling its wearable smart ring in 2015. Since then, Oura has sold more than 5.5 million rings — with half of its users now relying on the ring’s data to help manage a chronic condition, said Ricky Bloomfield, Oura’s chief medical officer, during an interview this month at Reuters’ MedTech USA conference in Boston.

“We’re being pulled into this world where it’s not just wellness — people really want to improve their health, and they want to do that in partnership with their doctors. They don’t want to just do i

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