PHOENIX (AZFamily) — For the first time in 14 years, the Phoenix Mercury have rebranded their identity.

The rebrand follows the Merc’s impressive WNBA Finals run that ultimately led to heartbreak in the title series , as Phoenix was shut out by Las Vegas.

Since 2011, Phoenix has used the same logo, which was the purple and orange Suns’ theme colors on the team’s original logo. When the team was founded in 1997, its logo originally had a color scheme of yellow, orange and blue.

The new look gives the team an entirely new logo, while also keeping the iconic Valley purple and orange. It also introduces a new type font.

The Mercury have not yet released new uniforms to go with the new identity.

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Of course, the team is introducing a whole line of new merchandise to go

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