By Jonathan Stempel

(Reuters) -Williams-Sonoma sued Quince , a retailer sometimes known as a “dupe” company, accusing it of misleading consumers by selling similar-looking but inferior products and selling them for less.

According to a complaint filed on Friday night, Quince engages in false advertising by depicting specific beds, cookware, duvet covers, rugs and other products that Williams-Sonoma never sold, while assuring customers that its products are “Like Williams-Sonoma, but half the price” or “Pottery Barn quality for half the price.”

Williams-Sonoma also objected to “Beyond Compare” charts that show how much a customer “saves” by purchasing Quince products.

It said Quince responded to a request to change its ads by calling Williams-Sonoma’s claims frivolous and saying “Quince

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