EDEN PRAIRIE, Minn. — Starkey - based in Eden Prairie - introduced generative AI to its collection of hearing aids with the launch of the Omega AI in October.

“This is an arms race to try to take advantage of that improved computational power and more sophisticated processing,” Dave Fabry, chief hearing health officer at Starkey, said.

“It’s constantly learning,” Fabry said. “Thinking of the way the brain is taking all of those different inputs, not just hearing [but also] motion, visual. All of that is what the brain is doing, and we want to get closer and closer to that.”

When wearing hearing aids, people have often struggled to tune into a voice while maintaining awareness of background noise, said Dr. Heidi Hill, an audiologist at the Hearing Health Clinic in Osseo.

“Making sounds

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