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Black Friday is just around the corner, and as many Brits prepare to splash out on the so-called discount day, one watchdog has claimed this event may be just too good to be true.

Which? has claimed the vast majority of products sold on Black Friday in 2024 were either cheaper or the same price at other times of the year.

The consumer champion compared the prices of 175 home, tech and health appliances on offer last year from eight brands during Black Friday, and the rest of the year spanning from May 2024 to May 2025.

John Lewis and Very were two of those which were investigated, among others, with experts discovering that 100 per cent of the products analysed at the companies were cheaper or the same price in the six months either side of the sale day when compared to thei

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