As Black Friday kicks off, shoppers are being warned about an increased risk of cybercrime. This annual sales event, known for its significant discounts on technology, clothing, and home appliances, attracts bargain hunters. However, it also presents an opportunity for cybercriminals to exploit unsuspecting consumers.

Online retail giant Amazon has issued a cautionary message, stating, "As the busy shopping season approaches, stay informed with these tips to help recognise impersonation scams - when a scammer pretends to be a trusted company and reaches out to try to get access to sensitive information like personal or financial information, or Amazon account details."

Cybercriminals often employ various tactics during Black Friday to deceive shoppers. Common methods include sending fake delivery emails and alerting users that their shopping accounts require updates. Victims of these scams may inadvertently provide sensitive personal information, which can then be used to commit financial theft.

Experts advise consumers to remain vigilant and verify the authenticity of any communications they receive, especially those requesting personal information. By staying informed and cautious, shoppers can protect themselves from falling victim to these scams during the busy shopping season.