Logging into her LinkedIn account, Tamara Tate noticed a new trend sweeping the careers site: women changing their profiles and pretending to be men.

The social experiment is intended to determine whether certain users’ posts are more visible — meaning, how much reach is given to particular profiles by the LinkedIn algorithm — if they are listed as a man.

‘I joined the trend out of genuine curiosity,’ Tamara, a marketing consultant tells Metro . ‘People were saying they had dramatic increases in impressions after switching their gender , and I wanted to test it.

‘I’m always analysing what drives reach, and I also strongly believe that gender shouldn’t influence how people are treated online. It felt important to see what was really going on.’

Quickly, Tamara, from West Sussex , s

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