Whether you want to be a content creator or boost your small business, Sophie Bishop PHD has the answer

Do you want to be a content creator? Or, perhaps you’re a small business owner looking to improve your reach online. It’s easier than you think to gain followers and be a successful influencer. Sophie Bishop PHD is an influencer expert and academic at Leeds University. She has written a new book, Influencer Creep, about the massive impact influencer culture on every day life, creative industries and beyond. Here she shares how to boost your online following, and the secrets to success online...

Be consistent

You need an accessible through-line across all the platforms you show up on so your audience recognises you and your brand. This means using consistent account names, images, colo

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