Once the turkey settles and the naps are through, the holiday shopping season begins. While big box retailers get most of the attention, there's an effort to support our neighborhood mom-and-pop shops on the Saturday after Thanksgiving.

Small Business Saturday is an annual push to support local, independent retailers. Across San Diego County — from North County to East County — neighborhoods give small businesses the spotlight, encouraging shoppers to spend locally and support community stores throughout the holiday season.

The annual shopping day launched in 2010, backed by American Express as a response to the 2008 economic crisis, according to the U.S. Small Business Administration. Since then, U.S. consumers spend an estimated $223 billion at small businesses on Small Business Sat

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