BATON ROUGE, La. (WAFB) - As one of the biggest shopping days of the year approaches, business owners in the Baton Rouge and Denham Springs area say community support will be critical for their success this holiday season.

Several merchants told WAFB they’re preparing for Black Friday crowds and hopeful shoppers will choose to visit local stores rather than shop online.

Aimee Doughty, owner of Mayfield’s Mercantile in the Denham Springs Antique Village, said the in-person experience is what makes the season special.

“You could sit on your couch in your pjs and shop all day but there’s a magic that comes with walking into a store, seeing, buying, tasting, there’s so much fun to have in Denham’s Antique Village,” Doughty said.

She said continuous community support has helped her business

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