The holiday shopping frenzy begins in earnest today, Black Friday, and continues — for some — right up to the final hours of Christmas Eve.

But for the small businesses that make up many of the communities in the GLOW region the most important day of the holiday shopping season arrives Saturday. Known as “Small Business Saturday,” the day is a critical day for local businesses competing major retailers that have bombarded us for weeks with Black Friday messages trying to lure you in to buy the latest in-demand electronics and other pricey wares.

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