CLEVELAND, Ohio — Ohio’s newly approved rule allowing high school athletes to profit from their name, image and likeness is expected to create opportunities for only a small share of the state’s 400,000 student-athletes while raising new questions for businesses, parents and schools navigating the fast-moving landscape.

The bylaw -- passed Monday by Ohio High School Athletic Association member schools -- lets high-schoolers earn money through endorsements, social-media posts, autograph sessions and licensing agreements.

Tim Stried, spokesperson for OHSAA, said the number of students who participate is expected to be “a smaller number,” though the rule technically allows any athlete to do so.

Some experts, like Ohio University sports-business professor B. David Ridpath said NIL is long o

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