This Black Friday, one class of retailers has figured out the trick of luring shoppers suffering through frigid temperatures and high inflation: teen brands.

To tempt picky Americans, they are offering sales on products like perfume, body wash and sweatshirts. It’s seemingly paying off: The most crowded stores Friday in cities across the U.S. belonged to brands including Edikted, Kendra Scott, and Bath & Body Works.

Other mall retailers saw thin crowds and disappointed shoppers, who were expecting bigger discounts at higher-end brands like Ralph Lauren and Coach.

Kathy McFarland was at a packed New York City Edikted store that was having a 30% off sale. McFarland, a retired teacher visiting the city from Missouri, had never heard of the brand, but her grandkids wanted to go. In Florida,

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