Ryanair has canned its subscription scheme after just eight months because customers were getting too many discounted flights .

The airlines Prime subscription service launched back in March, costing members £79 per year, and was hailed as a ‘game-changer’ for air travel .

It included benefits such as free reserved seats , free travel insurance and access to 12 annual member-exclusive seat sales (one booking per month).

When it first launched, the potential savings forecasted were £420 per member, if they flew 12 times per year. But it seems it worked a little too well for passengers, with Ryanair making a loss.

About 55,000 customers signed up to Prime, which generated £3.9 million (€4.4 million) for the budget airline, but the discounts they received far outweighed

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