LOUISVILLE, Ky. (WAVE) - It’s the holiday season in Jeffersonville, and shoppers went out on the town for Small Business Saturday. The weekend is one of the busiest for local shops, even though many did not offer Black Friday discounts.

For JeffBook and other businesses along Spring Street, the weekend is about more than sales. Owners and employees said it is a chance to increase their visibility in the community.

“All of our profits go directly back into helping our clients through Lifespring Hill Systems deal with mental illnesses, and we also offer primary care,” said Jessica Staley, an employee at the non-profit JeffBook.

Designer Fragrance and Blessings Boutique, which sells jewelry, clothing and fragrances on the 400 block, used the day to introduce customers to a recent consolida

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