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Anyone who’s spent time on TikTok this year — especially if you watch a lot of makeup tutorials — has probably seen the same products pop up again and again: the rhode Peptide Lip Treatment, Rare Beauty’s Soft Pinch Tinted Lip Oil, and Summer Fridays balms. They’re everywhere — for good reason — but they’re not the only formulas getting real traction.

Some of the most talked-about lip combos come from quieter, cult-followed brands, the ones creators reach for in GRWMs and “my go-to tint” videos but that rarely make it into mainstream roundups. Cyber Monday puts those under-the-radar picks within reach, with glossy tints, jelly lacquers, and water stain

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