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Iceland is rolling out a major change to ALL its supermarkets - and it will make life easier for shoppers. Iceland, which has stores in Birmingham, will be using “supersized” 3D hanging signs of popular food products in every single store.

The signs are being hung from the ceiling or positioned in “high-impact locations” in the aisle of Iceland and Food Warehouse stores. Posting on LinkedIn, Iceland Retail Media shared: “These giant 3D Hanging Signs recently launched in-store, enabling featured products to rise above the competition and command attention from the moment shoppers walk in.

“These supersized installations are a perfect example of the bespoke, high-impact activations we can deliver.”

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