MILAN — “For me, it’s about creating a balanced space,” said Argentinian designer Juan Maiz Casas, referring to the newly opened location for his eponymous brand in Milan.
Located on Via Melzo 3, in the city’s arty Porta Venezia neighborhood, the store is set inside a typical Milanese palazzo and is accessible through the internal courtyard. It reveals upon entry a raw, intentionally unfinished character that blends a rustic texture with a minimalist layout.
The upper portion of the walls is white and smooth, while the lower section exposes irregular brickwork and the polished light-gray concrete floor adds an industrial look. The concrete works in harmony with the raw brick and the selection of objects and furniture placed around the space, reinforcing the balance between warmth and

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