Theater industry veteran Sean Cercone is launching The Licensing House, a boutique theatrical licensing imprint that will provide representation for plays and musicals.

Cercone is the founder and CEO of Broadway Licensing Global and On Demand, a streaming platform that houses all kinds of theatrical productions. As part of his efforts with Broadway Licensing Global, he guided the licensing of more than 24,000 productions annually in collaboration with over 2,800 authors and 8,000 titles. Those include works by Arthur Miller, Tennessee Williams and Lynn Nottage, as well as properties like “Harry Potter and the Cursed Child” and “Clue.”

Cercone’s new initiative will launch with Barry Manilow’s “Harmony: A New Musical,” which had a short stint on Broadway, as well as the “Stranger Things”

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