(BPT) - For any business, effective marketing is about getting the right message to the right person at the right time. Today's AI capabilities take this goal to the next level, allowing businesses to transform how they connect with customers. But AI's real power comes with context — understanding not just what humans do, but why they do it, and tailoring experiences to that deeper insight.

Businesses with a global reach need these tools more than ever to stay competitive. For the Aston Martin Aramco Formula One™ Team, connecting with 850 million fans around the world is critical. While technology is the key, it's vital to remember that people are the engine.

"To really understand people, we've got to get past the surface-level data of clicks and really start understanding behavior," sai

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