While there are plenty of parents who are probably too maxxed out to be adding Elf On The Shelf to their daily routine (hi, hello, I am sadly one of them), the annual tradition remains hugely popular among families in the UK and across the pond.

In fact, just over one-third of parents (who have kids aged 10 and under) are thought to be taking part.

Whether you’re a seasoned veteran or are taking it up for the first time this year, here’s a quick recap of what it entails, as well as some inspiration for later in the week when you start to run out of steam...

What is Elf On The Shelf?

Like many new events and traditions here in the UK (ahem, Black Friday ), Elf on the Shelf originated in the US, as the story of an elf sent by Santa to watch over kids at Christmas time.

Carol Aeb

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