Nike was one of three firms rapped by the advertising watchdog

Adverts produced by Nike, Superdry and Lacoste which claimed to promote sustainable clothing have been banned by the advertising watchdog as part of a major crackdown on corporate greenwashing.

The Advertising Standards Authority (ASA) upheld complaints against the three fashion giants, assessing that environmental claims made in a series of search engine adverts were exaggerated and misled customers.

The rulings all related to the advertisers’ use of the word ‘sustainable’. Earlier guidance issued by the Competition and Markets Authority prohibits general or absolute claims about a product being sustainable, on the grounds consumers will assume consuming the goods or service would have “no adverse impact” on the environmen

See Full Page