Ads for Nike, Superdry and Lacoste have been banned in the UK for exaggerating the environmental benefits of their products and misleading customers.

The Advertising Standards Authority (ASA) said ads for all three brands used terms such as “sustainable”, “sustainable materials” or “sustainable style” without providing any evidence to support the claims.

The regulator said it banned the ads because they exaggerated each brand’s environmental credentials and risked misleading consumers who wanted to make greener choices.

The Google ad for Nike, seen in June, stated: “Nike Tennis Polo Shirts – Serve An Ace With Nike… Sustainable Materials.”

Nike said the ad was “framed in general terms” and was intended to relate to a wide range of Nike products and services, rather than being specific t

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