'Save a fortune' by following '3pm rule' on Christmas Eve 2025 View Image

Everything you need to know as money-saving professional Zoe Morris shares the best times to shop on Christmas Eve this year for reduced food and drink.

Most retailers shut early: To ensure supermarket workers can get home and enjoy time with loved ones, or complete their own festive preparations, all major chains will be cutting their opening hours on December 24.

Christmas closures create bargain opportunities: With most shops remaining closed until December 27 at the latest, many products risk expiring if they remain on shelves throughout the Christmas period. This results in major markdowns, with yellow sticker reductions used to quickly shift stock, according to the Mirror .

Specialist identifies prime

See Full Page