Actor Yami Gautam has slammed the practice of creating paid hype to promote movies in Bollywood ahead of the release of husband Aditya Dhar’s “Dhurandhar”, saying the trend is going to affect the future of the industry in a big way.

The 37-year-old actor shared a note on her X handle on Thursday to criticise the negative publicity around the film, which releases in theatres on Friday.

“There is something I’ve been wanting to express since really long. I feel today is that day and I must. This so-called trend of giving money, in the disguise of marketing a film, to ensure good ‘hype’ for a film is created, or else ‘they’ will continuously write negative things (even before the film is released), until you pay ‘them’ money feels nothing but kind of extortion.

“Just because this arrangemen

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