New Delhi: Yami Gautam recently spoke out against a worrying trend in Bollywood where films use paid hype to get attention before their release. She called this practice a “plague” that can harm the whole industry.

Yami urged producers, directors, and actors to stop this trend and protect the true joy of filmmaking. Hrithik Roshan supported her, highlighting the importance of honest opinions and freedom of expression for the growth of cinema.

Yami Gautam’s concern about paid hype

Yami Gautam took to her social media to address a troubling trend in Bollywood. She said, “This so-called trend of giving money, in the disguise of marketing a film, to ensure good ‘hype’ for a film is created or else ‘they’ will continuously write negative things, until you pay ‘them’ money feels nothing

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