Mumbai: A day ahead of the release of ‘Dhurandhar’, actress Yami Gautam criticised the trend of paid marketing and called it a kind of extortion.

Yami, whose husband Aditya Dhar is the director of ‘Dhurandhar’, revealed that those who refuse to pay money are targeted and negative hype is created around their film. ADVERTISEMENT

Taking a strong stand against paid hype, Yami penned a long note on her X handle.

“There is something I’ve been wanting to express since really long, I feel today is that day & I must. This so-called trend of giving money, in the disguise of marketing a film, to ensure good ‘hype’ for a film is created, or else ‘they’ will continuously write negative things (even before the film is released), until you pay ‘them’ money feels nothing but kind of extortion. Just b

See Full Page