Fans scrolling through resale sites today are learning quickly that the 2025 Big Ten Championship is not a regular title game. Ryan Day’s Ohio State and Curt Cignetti’s Indiana arrive at 12-0, ranked No. 1 and No. 2, led by two Heisman-driven QBs and two defenses that have produced top-five national metrics all season. It is a matchup with no margin for indifference, and the market has responded accordingly.

“Ticket prices for this weekend’s Big Ten Championship game have EXPLODED since the start of the week,” Joe Pompliano tweeted on December 4. “The cheapest tickets are now $588 — the highest price ever for a Big Ten Championship game. The same tickets were selling for just $24 last year.”

That contrast between $24 and a 2,000% spike to nearly $600 explains how rare this matchup is. La

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