Lucknow: In a high-level meeting on Friday, the Chief Minister also underscored the need to implement the “One District, One Cuisine” (ODOC) concept to give each district a unified identity for its distinctive culinary heritage. Chief Minister Yogi Adityanath said, “The ‘One District, One Product' (ODOP) initiative, now a defining feature of Brand Uttar Pradesh, is set to advance to its next phase, ODOP 2.0, which will further boost local industries, self-employment, and exports”.

He noted that in the context of evolving global markets, modern consumer expectations, technological progress, and new benchmarks for quality and packaging, ODOP must now be expanded in a more comprehensive, commercial, and outcome-driven manner.

He added, “The aim of ODOP 2.0 is to ensure that the state's tra

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