Brits have been urged to do their Christmas shop on a particular date this month. As the big day edges closer, households will be pencilling in their calendars the date they need to head to Sainsbury's , Lidl, Aldi, Tesco, Morrisons, Iceland or maybe even Waitrose, with the most organised of us probably already having done this. If you are uncertain, help is at hand. Richard Price, British Grocery Expert from BritSuperstore , said: "Timing is the secret weapon that separates experienced shoppers from overwhelmed novices. Choosing the right day and time can make all the difference."

According to experts, he said, Thursday, December 18 and Friday, December 19 are the best days to visit supermarkets . This is because stores should be "relatively quiet and well-stocked", allowing shop

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